Visit us at our downtown Santa Cruz location to view all of the brands and watches that we carry.

Featured Brands

We proudly feature some of the finest Swiss timepieces. Please call or visit our store for more details.

View Complete Designer Collections

To view extended and up to date collections from our designers and learn more, see their websites.

Caring For Your Fine Timepiece

To keep your fine timepiece looking its best and operating properly, take good care of it! The American Watch Guild offers a number of simple suggestions for doing just that.

Pre-Owned Inventory

Our limited inventory of previously owned watches is always changing. Please visit the case at our repair counter for watch availability.

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