Designer Jewelry
We offer a unique and exciting collection of designer jewelry lines from timeless, classic pieces to eclectic fashion jewelry. Come in and see our vast selection of rings, bracelets, pendants, necklaces and earrings.
Engagement & Wedding
Choose from a variety of styles, shapes, and stones. We carry an assortment of beautiful rings that can be customized to your specifications. Our staff is happy to help educate you about this important purchase symbolizing your union.
Fine Timepieces
Our watch department features some of the very finest Swiss timepieces, from mechanical to quartz movements. Warranties are provided by all companies. We also carry Previously Owned fine timepieces.
Unique Gifts
Visit the gift showroom to view our selection of crystal, sterling silver, pewter and more. Find a gift to commemorate everything from the birth of a child to graduation, wedding, anniversary and retirement celebrations.
Watch & Jewelry Repair
Our complete service department provides both watch and jewelry repair services. We specialize in jewelry repair, restoration, remounting, and custom design. Watch battery installation, band replacement and adjustments are done while you wait.
Visit Dell Williams—the perfect destination to find something special for the one you love
With its astounding natural beauty—where the mountains meet the sea — Santa Cruz has long been a destination for romantic beach strolls, dinner on the historic wharf, and shopping in the charming downtown area. We invite you to make Santa Cruz your destination when selecting something as important as your engagement and wedding rings. We have been in business since 1927, serving generations of brides and grooms. Please visit us at our downtown Santa Cruz store.
Quality and customer satisfaction is our paramount concern. We guarantee a quality customer experience
