We’ve been serving generations for life’s special occasions since 1927
A beacon to the local community that we love…family-owned and operated
A romantic destination to shop for engagement & wedding rings
Some things were meant to last

Dell Williams Jewelers

Fine Jewelry for Generations

Featuring an extensive selection of elegant designer jewelry, watches, and unique gifts for all occasions. Visit our showroom on Pacific Avenue in the heart of downtown Santa Cruz.

Designer Jewelry

We offer a unique and exciting collection of designer jewelry lines from timeless, classic pieces to eclectic fashion jewelry. Come in and see our vast selection of rings, bracelets, pendants, necklaces and earrings.

Engagement & Wedding

Choose from a variety of styles, shapes, and stones. We carry an assortment of beautiful rings that can be customized to your specifications. Our staff is happy to help educate you about this important purchase symbolizing your union.

Fine Timepieces

Our watch department features some of the very finest Swiss timepieces, from mechanical to quartz movements. Warranties are provided by all companies. We also carry Previously Owned fine timepieces.

Unique Gifts

Visit the gift showroom to view our selection of crystal, sterling silver, pewter and more. Find a gift to commemorate everything from the birth of a child to graduation, wedding, anniversary and retirement celebrations. 

Watch & Jewelry Repair

Our complete service department provides both watch and jewelry repair services. We specialize in jewelry repair, restoration, remounting, and custom design. Watch battery installation, band replacement and adjustments are done while you wait.

Come see what we have to offer

  • Certified Diamonds —
    Ideal Cut and Fancy Shapes; Conflict-free
  • Custom Jewelry Design
  • Colored Gemstones —
    Rubies, Sapphires, Emeralds, Tourmaline
  • Pearls and Jade
  • 18 Karat Gold or Platinum
  • Classic to Contemporary Styles
  • Designer Jewelry Collections
  • Engagement & Wedding Rings
  • Fine Watches
  • Watch & Jewelry Repair
  • Unique Gifts — for Wedding, Anniversary, Graduation, Retirement and Baby
  • Large Selection of Sterling Silver, Crystal, and Pewter

Dell Williams ~ When Only the Finest Will Do

Visit Dell Williams—the perfect destination to find something special for the one you love

Visit Dell Williams

With its astounding natural beauty—where the mountains meet the sea — Santa Cruz has long been a destination for romantic beach strolls, dinner on the historic wharf, and shopping in the charming downtown area. We invite you to make Santa Cruz your destination when selecting something as important as your engagement and wedding rings. We have been in business since 1927, serving generations of brides and grooms. Please visit us at our downtown Santa Cruz store.

Copyright © 2014 Dell Williams Jewelers. All rights reserved. Design by Ripple Effect Group. Development by MIGHTYminnow.