A. Link

Visit us at our downtown Santa Cruz location to view our designer collections.


Featured Brands


The jewelry showroom displays pieces from some of the industry’s most prestigious designers, including  A-Link, Charles Green, Eichhorn, Gem Platinum, Gem Veto, Jean-Francois Albert, JB Star, JS Freeman, Jorg Heinz, Kurt Wayne, Laura Gibson, Mason Kay, Memoire, New York Gem, Ritani, Roberto Coin, Soren Pederson, Spark Creations, SUWA, and other exciting lines.

Not sure what to select? The list below shows which gem is traditionally associated with each month.


View Complete Designer Collections

To view extended and up to date collections from our designers and learn more, see their websites.

Caring For Your Fine Jewelry

Did you know that many common substances in things like makeup, or exposure to heat and light, can damage jewelry? Protect your precious keepsakes by following these guidelines from the Gemological Institute of America.

Birthstone Guide


  • January – Garnet
  • February – Amethyst
  • March – Aquamarine
  • April – Diamond
  • May – Emerald
  • June – Pearl or Alexandrite
  • July – Ruby
  • August – Peridot
  • September – Sapphire
  • October – Tourmaline or Opal
  • November – Citrine or Topaz
  • December – Tanzanite or Zircon or Turquoise

For more information, visit

http://www.americangemsociety.org/birthstones

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