Alex Sepkus

Visit us at our downtown Santa Cruz location to view the full selection of bridal sets available.


Featured Brands


Our bridal collection sparkles with special creations from Charles Green, Diaco, Gem Platinum, Jabel, Jean-Francois Albert, Larter, Memoire, New York Gem, Novell, Ritani, Sebastien Barier, Studio 311, SUWA, and more.

View Complete Designer Collections

To view extended and up to date collections from our designers and learn more, see their websites.

Engagement & Wedding Rings


One of the most memorable purchases for a couple embarking on the commitment of marriage is the symbolic exchange of wedding rings. We have a large selection of diamond engagement rings, matching bands or non-traditional choices to suit every bride and groom. View the gallery for a sampling of lines that we carry. Please visit our store to see the complete selection of rings and designs.

Diamond Certification


Most major diamonds are hand-selected by our AGS Certified Gemologist and are accompanied by either an AGS or GIA certificate.

Diamond Guarantee


The diamonds at Dell Williams have been purchased from legitimate sources not involved with funding conflict and in compliance with United Nations resolutions. We guarantee that these diamonds are conflict-free, based on personal knowledge and/or written guarantees provided by the suppliers of these diamonds.

Diamond Buying Guide


Click here to learn more about buying diamonds.

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