Established in 1927, Dell Williams Jewelers is a third generation store in downtown Santa Cruz. The store is well known for its' superior quality merchandise and friendly professional service. The extensive showroom features fine diamond and colored stone jewelry in gold and platinum and some of the most prestigious watches in the world. The gift department features a large collection of tabletop items including fine china, crystal, silver and outstanding gifts. Make Dell Williams Jewelers a must stop when visiting downtown Santa Cruz.